About

The creative, the designer, the experience maker

Hey there! I'm Alex Melton, a designer who's spent over a decade making things—first on screens and paper, now in physical space. I graduated from UCLA in 2013 and built a career as a graphic designer, but I've always been drawn to the hands-on, the tangible, the "let's figure out how to actually build this" side of creativity.

After years of designing for print and digital, I realized what really excited me was creating experiences that bring people together. Not just things to look at, but spaces to move through, interact with, and share with others. So in 2023, I took the leap and enrolled in a Master's program in Narrative Environments at Central Saint Martins in London. I graduated in July 2025, and now I'm fully focused on designing environments that tell stories and spark connection.

How I work

I believe the creative process should be collaborative and exploratory. From initial concept to final installation, I work in partnership with clients and teams to make sure we're solving the right problems and creating the best possible outcomes. When challenges pop up—and they always do—I see them as opportunities to find more interesting solutions. Some of my favorite design decisions have come from working within tight constraints or pivoting when the original plan wasn't working.

My background in graphic design gives me a strong foundation in visual communication, but I love getting my hands dirty with fabrication and installation. I'm just as comfortable managing project timelines and client relationships as I am sewing fabric canopies or wiring LED lights. The multidisciplinary nature of spatial design—combining visual identity, materials, lighting, wayfinding, and user experience—keeps the work endlessly engaging.

What drives me

I want to create experiences that bring people together through honesty, empathy, and curiosity. Whether it's a festival space that encourages tactile exploration, wayfinding that makes people feel welcomed, or an installation that invites intimate conversation, I'm interested in how design can facilitate genuine human connection.

My approach centers on understanding what people need from a space and then finding creative, resourceful ways to deliver it—even when budgets are tight, timelines are short, or the venue presents unexpected challenges. Good design should feel effortless to experience, even when it required significant problem-solving to create.

Finding inspiration everywhere

In 2019, I spent a year traveling to 32 cities across 19 countries with Remote Year, a program for remote professionals. Living in a new city every month taught me to pay attention to the small, beautiful details that make places special—the way light filters through a market canopy, how people naturally gather in certain spaces, the unexpected materials that create intimacy or openness. I still draw on these observations in my work today, whether I'm sourcing scrap fabric for a podcast booth or hand-cutting giant letters for festival signage.

That journey also reinforced something I'd always believed: shared experiences are powerful. The best moments from that year weren't the famous landmarks—they were the spontaneous gatherings, the collaborative cooking sessions, the conversations that happened when people from different backgrounds found themselves in the same space. That's what I want to create through design.

Beyond the studio

When I'm not designing, you'll find me cooking meals that bring friends and family together, getting lost in a great audiobook, or exploring outdoors. I'm based in London now, and I'm constantly inspired by this city's mix of historic and contemporary design, its diverse communities, and the way public spaces invite (or sometimes discourage) interaction.

I'm excited about this next chapter in spatial and experiential design. If you're working on a project that could use someone who combines strategic thinking with hands-on making, collaborative spirit with creative problem-solving, let's chat!