Veronica Springs Vacation Rentals

HEY THERE!

My name's Alex Melton, and I'm a creative jack-of-all-trades with a decade of experience under my belt. I graduated from UCLA in 2013 and embarked on a career as a graphic designer, but I've always had a passion for DIY projects and making things with my own two hands.

I believe the creative process is an exciting adventure, a journey where ideas flourish, and imagination comes alive. Each stage, from the initial idea to the final touches, is done in partnership, ensuring we get the best possible outcomes. When challenges arise, I embrace them as opportunities to grow, and most often, they lead to excellent results.

In 2019, I went on a year-long journey around the world on a program called Remote Year – Polaris. The program is designed for professionals who can work remotely and want to travel while they do so. Experiencing new cities and cultures every month taught me to take inspiration from the world around me, specifically all the little beauties I would encounter on my journey. I still use this in my creative practice today.

After years of working as a graphic designer, I discovered my love for spatial and experience design. I wanted to create experiences that would bring people together through honesty, empathy, and curiosity. So, in 2023, I took the leap and enrolled in a Master's Degree program in Narrative Environments at Central Saint Martins.

On my off days – I enjoy cooking meals that bring my friends and family together, listening to a great audiobook, and getting outdoors.

I'm super excited about this new adventure in spatial design and can't wait to bring people together through curiosity and play.

Let's do this!

Business Card

Notepad

Stationary

Thank You Card

Return Address Seal

This is a branding project done for Veronica Springs Vacation Rentals, a vacation rental business out of Santa Barbara, CA. They asked for a clean simple aesthetic with a color pallet that matched that of their rentals, which are Spanish Mediterranean style.

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This is the Veronica Springs Vacation Rentals website (vsvrentals.com). I did the color scheme and layout as well as some of the copy.